So let’s take a break from the business of our business long enough to consider why be sustainable. Why is it something we should all include in our basic business philosophy? After all, “sustainability” and “ perpetuity” are very similar terms. Are there any of us who don’t want our businesses to go on…and on…and on? We need to be profitable – because we cannot sustain our business when we are losing money. So Sustainability needs to be a basic part of our business philosophy. How do we keep this business going? We make it sustainable. What does that have to do with solar panels and wind turbines? Maybe nothing! Sustainability is not those technologies on their own. Sustainability may include them or not, but they are processes to help reach it, not defining aspects of it.
To make sure our business will be here long into the future, we need to consider what we must do to change or enhance it. We should consider particularly: (1) our culture , (2) our built environment, (3) our equipment, (4) our supplies (including raw materials), and 5) our transportation, so that we will have them available forever. When we take that approach, we begin to look at Sustainability as a Basic Business Philosophy.